HEART of ENGLAND fine foods Directory
A5 format, wiro bound with laminated cover and dividers. Designed to reflect the excellent services provided by the food group and to highlight in particular the benefits of membership.
Producer membership is divided into product categories. Each category divider was designed to represent a product area with typography and studio photography.
HEFF regional food guide
This new magazine designed to publicise the heart of England region and its terrific regional food producers was intended to be the food lover’s essential reference guide.
With articles about the region its foodie people, towns, specialties it incorporated the HEART of ENGLAND fine foods directory which was renamed the ‘Little Green Book’ Aardvark are very proud to have worked with HEFF to create this publication.
Best of Taste Coulis
Project info
These delicious coulis produced in Shropshire needed a stand out leaflet to be available in all outlets. The solution was in the bottle and the new ‘bottle’ leaflet was born. A tactile shape and rich design proved to be irresistible and though the leaflet contents have been updated and new recipes created the shape remains the same.
This range also includes shelf talkers, collectable recipe cards and shelf dispensers, illustrated labels and recipe labels.
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Hedgerow Kitchen Jar Labels
Great Ness Neck Tag
Great Berwick labels and logo
Bings Heath Dexter Beef
Our existing clients Alan and Shirley were adding to their product range and wanted a sister brand to run alongside his smokery business. The logo was created by us using the same calligraphic style and a bright grass green chosen as the range colour. Thus successfully creating an identity for both ranges but retaining a corporate look.
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Shropshire County Oils
Criddle gatefold leaflet
Best of Taste Coulis
HEART of ENGLAND fine foods Trading Desk
HEART of ENGLAND fine foods Trading Desk
A new service from HEFF for customers looking to source local food & drink. Images created by us for use in the Local Food Store were used on promotional post cards and folders for this and the International version.
HEART of ENGLAND fine foods Diamond Awards 2011
HEART of ENGLAND fine foods Diamond Awards 2011
The annual black tie event celebrates the success of their members. This design was produced for the invitation and evening ticket working along side the application forms. The original HEFF logo has been developed for use promoting the diamond awards and the individual categories.
HEART of ENGLAND fine foods Taste kitchen
HEART of ENGLAND fine foods Taste kitchen
A new home for their offices included a rather splendid kitchen and cafe with many products sourced from producer members. This A3 gatefold shows images of some of the producers and sample menus.
Shropshire County Oils
Shropshire County Oils
Our existing client and rapeseed oil producer required a label and flier for a new range of Camelina Oil. A new illustration was created in the same style as for the rapeseed oil with a deep rich dark green used as a back ground. The company style has been retained and carried over the labels and promotional literature.
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HEART of ENGLAND fine foods food trail map
HEART of ENGLAND fine foods food trail map
Commissioned to promote the regions rich food and drink heritage to locals and tourists alike. Produced in the format of an ordinance survey map a testament to the print and finishing of Graphics and Print. The illustrated map was created in-house.
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Sizzling Sausages
Regional food guide back cover
Gourmet trail Map
HEART of ENGLAND fine foods membership pack
HEART of ENGLAND fine foods membership pack
This flag ship publication is a 12 page A4 format with staggered foredge, printed on gloss with gloss laminated cover. The staggered foredge enables easy sectional access for potential members to find those areas of membership appropriate to them.